The threats to elephants are global and complex. To secure their future, elephants need financial support and moral commitment from an alliance that spans continents and sectors. Increasingly, notable brands such as those below are putting their weight behind saving elephants through powerful campaigns. This generous support has been vital in funding a wide range of anti-poaching, anti-trafficking, ivory demand reduction, human-elephant coexistence and landscape protection projects.
The #KnotOnMyPlanet campaign was conceived by David Bonnouvrier and Trish Goff, and created and developed by the founders of Blood, George Prest and Drew Burdon. With Doutzen Kroes as Global Ambassador, it is a campaign born in fashion and powered by influencers and brands to provide a secure future for elephants through raising funds for the Elephant Crisis Fund within the fashion industry. It pays homage to one of the key characteristics of our most noble animal – memory. Elephants never forget and to remember them, the fashion industry will wear a knot to raise awareness and stop the demand for ivory.
Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweler, as well as a leader in sustainable luxury. In 2016, Tiffany supported the #KnotOnMyPlanet awareness and social media campaign for The Elephant Crisis Fund (ECF). From 2017 to 2022, Tiffany continued its support with Save The Wild, including a collection of elephant brooches and charms with 100% of profits donated to ECF, raising over US$7.7 million.
The Leonardo DiCaprio Foundation (now known as Re:wild) provided funding to launch the Elephant Crisis Fund in 2013 and was a central pillar in the campaign to save elephants.
